berlin shopping mall

The Ultimate Shopping Guide for Euro 2024

As part of our football traveler’s guide to the upcoming European football championships, we’ve prepared this Euro 2024 shopping guide covering everything you need to know about where, what, and how to shop in the ten different host cities around Germany.

Check out this extensive coverage of all Euro 2024 host cities’ shopping possibilities for fans traveling for the Euro 2024 tournament, as we’ll list must-visit shops in the Euro 2024 cities according to travelers’ needs and interests.

So, if you’re looking to save money, time, or both, this Euro 2024 shopping guide will give you all the information you need about the best shopping spots in the Euro 2024 host cities.


Stadium: Olympiastadion

Matches hosted:

  • 4 Group Stage matches
  • 1 Quarter-final match
  • Final

Berlin offers a large selection of shopping options at reasonable prices compared to other European capitals. From luxury stores to thrift shops to historical memorabilia, Berlin’s shopping comes with a reduced price tag.

Shopping near the Olympiastadion

The Olympiastadion is located in Berlin’s Westend district but doesn’t have shopping hubs nearby. However, here are a few pretty good shopping options in nearby areas:

  • Kurfürstendamm (Ku’damm): Located at a 25-minute subway ride from the stadium, this famous shopping street offers a diverse range of shops, including luxury boutiques, department stores, and popular global brands. This bustling avenue has fashion, accessories, and more.

Remember that Berlin has an extensive public transportation system, including buses, trams, and the U-Bahn (subway), making it easy to travel from the Olympiastadion to various shopping areas in the city.

Best shopping spots in Berlin

berlin shopping mall
  • KaDeWe (Kaufhaus des Westens): Covering over 60,000 square meters of retail space, the “Department Store of the West” is one of Europe’s largest and most famous. Visiting KaDeWe is not just about shopping; it’s an experience that allows you to immerse yourself in luxury travel and explore a diverse range of high-quality products. Whether you’re a dedicated shopper or simply want to enjoy the ambiance, KaDeWe is a must-visit destination in Berlin.


Stadium: Allianz Arena

Matches hosted:

  • 4 Group Stage matches (Including Opening match)
  • 1 Round-of-16 match
  • 1 Semi-final match

Among Euro 2024 host cities, shopping in Munich offers excellent options, whether you’re interested in luxury shopping, traditional Bavarian crafts, trendy boutiques, or sporting goods.

Sports shopping in Munich

  • FC Bayern Fan-Shop: The Allianz Arena hosts the official FC Bayern Fan-Shop, offering a wide range of football-related merchandise, including jerseys, scarves, hats, and other accessories featuring the club’s colors and logo.

Best shopping Spots in Munich

  • Marienplatz: The central square in Munich is surrounded by shops and department stores where you’ll find a mix of international brands, traditional Bavarian stores, and souvenir shops.

High-end shopping in Munich

  • Maximilianstrasse: Known as Munich’s luxury shopping street, Maximilianstrasse is lined with high-end boutiques and flagship stores of international luxury brands like Chanel, Louis Vuitton, and Gucci.

Budget shopping in Munich

  • Türkenstrasse and Schellingstrasse: These streets, located in the university district, have a mix of student-friendly shops and second-hand stores, making them good spots for budget-conscious shoppers.


Stadium: Signal Iduna Park Stadium

Matches hosted:

  • 4 Group Stage matches
  • 1 Round-of-16 match
  • 1 Semi-final match

Dortmund is a pure football town. Its name is synonymous with the local club, Borussia Dortmund, which is the city’s main attraction. And while Dortmund may not be as famous for shopping as Berlin or Hamburg, it offers several excellent shopping options.

Shopping near the football stadium during Euro 2024

The area around Signal Iduna Park has two official fan shops where you can find Borussia Dortmund merchandise and football-related items: BVB FanWelt (Borussia Dortmund Fan Shop), which is located at the stadium and BVB-Megastore, located nearby on Strobelallee.

Best shopping places in Dortmund

If you’re looking for a more extensive shopping experience beyond football merchandise, you may want to explore the city center, which is easily accessible by public transportation. Most locations on this list offer a mix of high-end as well as budget shopping.

  • Westenhellweg: Westenhellweg is one of the main shopping streets in Dortmund and one of the busiest pedestrian zones in Europe, featuring a mix of international chain stores, department stores, and smaller shops.
  • Brückstrasse: While not as large as Westenhellweg, Brückstrasse offers a more niche and unique shopping experience. It’s a great place to explore if you’re interested in discovering independent businesses and experiencing the local culture in Dortmund.
  • Thier-Galerie: Fashion, electronics, and lifestyle brands; this large shopping mall in central Dortmund houses a variety of stores, restaurants, and a food court.


Stadium: Volksparkstadion

Matches hosted:

  • 4 Group Stage matches
  • 1 Quarter-final match

Located in the northern part of Germany, Hamburg is the second largest in Germany. It’s a fantastic destination for shopping, offering a diverse range of shopping districts, malls, and specialty stores.

Shopping near the football stadium

The HSV Fan-Shop at the Volksparkstadion is the official store of Hamburger SV, one of the city’s football clubs. You can find official HSV jerseys, scarves, hats, and other merchandise here.

Other sports shopping options

  • FC St. Pauli’s official Fanshop: Located at the Millerntor-Stadion in the center of Hamburg, here you will find merchandise for fans of FC St. Pauli, one of Europe’s most colorful and unique football clubs.
  • Mönckebergstrasse: At a 45-minute rail ride from Volksparkstadion, this is one of the main shopping streets in Hamburg and one of the busiest in Germany. Not only does it offer a wide variety of international and local shops, department stores, and fashion boutiques, but it’s also a must-visit if you’re looking for sporting goods. So be sure to check out large sports retailers Karstadt Sports and SportScheck, as well as the Adidas and Nike flagship stores.

High-end shopping in Hamburg

  • Neuer Wall: This is the place to go if you’re looking for luxury brands.
  • Stilwerk: A design-oriented shopping center that focuses on furniture, home accessories, and interior design. It’s an excellent destination for those interested in high-quality design products.

Budget shopping in Hamburg

  • Flohmarkt am Schlachthof (Flea Market at Schlachthof): Held in the vibrant Schanzenviertel district, the Schanzen Flea Market is a great place to find second-hand items, vintage clothing, and unique bargains at reasonable prices.


Stadium: Deutsche Bank Park

Matches hosted:

  • 4 Group Stage matches
  • 1 Round-of-16 match

Frankfurt is a vibrant city with diverse shopping options, making it a good destination for those who enjoy retail therapy. The city offers a mix of high-end shopping streets, modern shopping malls, and unique boutique districts.

Best shopping spots in Frankfurt during Euro 2024

  • Zeil: Known for its diverse range of shops, department stores, and international brands, Zeil is one of the most famous shopping streets in Frankfurt. It’s a bustling pedestrian zone with everything from fashion and accessories to electronics.

High-end shopping in Frankfurt

  • Goethestrasse: Frankfurt’s luxury shopping street, known for its upscale boutiques and designer stores is a destination for those looking for high-end fashion and luxury goods.

Budget shopping in Frankfurt

  • Bazaar Frankfurt (Turkish Market): Taking place on Saturdays in the Bahnhofsviertel district, The Bazaar Frankfurt offers fresh produce, spices, and affordable goods with a diverse cultural flair.

Sports shopping in Frankfurt

  • Karstadt Sports: Located on Zeil, this sporting goods store offers a variety of sports equipment, apparel, and footwear at different price points, including budget-friendly options.
  • SportScheck: Also located on Zeil, this large sports retailer offers an extensive assortment of sports equipment and apparel. The store covers a range of sports and outdoor activities.


Stadium: MHP Arena

Matches hosted:

  • 4 Group Stage matches
  • 1 Quarter-final match

Expect a diverse shopping scene in Stuttgart, the capital of the state of Baden-Württemberg, with a mix of upscale boutiques, international brands, and unique local shops.

What are the best shopping locations in Stuttgart?

  • Königstrasse: Stuttgart’s main shopping street and one of the longest pedestrian zones in Europe. It is home to a wide range of shops, including international brands, department stores, and boutiques.

Best high-end shopping in Stuttgart

  • Breuninger: Located on Königstrasse, this luxury department store offers high-end fashion, beauty products, and accessories. A popular destination for upscale shopping.

Best budget shopping places in and around Stuttgart

  • Rotebühlplatz / Marienplatz: This area is known for its independent boutiques, local shops, and cultural venues. It provides a more alternative and unique shopping experience.


Stadium: RheinEnergieStadion

Matches hosted:

  • 2 Group A matches
  • 1 Group C match
  • 1 Group E match
  • 1 Round-of-16 match

I always prefer to do my shopping in one concentrated effort. It saves a lot of time and frees you up to explore more of the place you’re traveling to. Luckily. shopping in Cologne is a very convenient convenience, as the trendiest shopping areas are clustered around the city’s center, which itself is located a half-hour rail ride from the stadium.

Best shopping spots in Cologne

Here’s a possible walking route for experiencing most of what Cologne has to offer shopping-wise:

  • Start off with a light breakfast at the Zimmerman bakery on Ehrenstrasse, a street that blends traditional family-owned shops and chic and fashionable stores.
  • Continue to the impressive Neumarkt Galerie for shops like Primark and Flying Tiger.
  • Exit the gallery and walk along Cologne’s second-oldest street and one of Europe’s favorite shopping miles – Schildergasse.

There’s nothing like capping a shopping spree with a visit to a historic place to wash the consumerism away. Luckily, one of Europe’s most impressive cathedrals, the Kölner Dom, is located at an 8-minute walk from Opern Passagen. A cleansing experience.


Stadium: Düsseldorf Arena (MERKUR SPIEL-ARENA)

Matches hosted:

  • 3 Group stage matches
  • 1 Round-of-16 match
  • 1 Quarter-final match

Elegance is one of the most apparent characteristics of Düsseldorf, and the same goes for its shopping streets, high-end boutiques, and designer stores.

Best high-end shopping spots in Düsseldorf

  • Königsallee: Often referred to as the “Kö,” this famous shopping street is lined with trees and a canal, giving you a sophisticated atmosphere as you stroll through the luxury boutiques and international designer stores.
  • Flinger Strasse: A street in the old town known for its boutique shops and smaller stores for those seeking unique and independent retailers.

Best sports shopping in Düsseldorf

  • Schadowstrasse: Located in the center of Düsseldorf, about 50 minutes from the stadium, this street features plenty of sporting goods stores, like Karstadt Sports, SportScheck, Foot Locker, Jack Wolfskin, and


Stadium: Red Bull Arena

Matches Hosted:

  • 3 Group stage matches
  • 1 Round-of-16 match

With a mix of historic marketplaces, modern shopping malls, and unique boutiques, Leipzig offers excellent shopping choices.

Best shopping spots in Leipzig

  • Leipzig Hauptbahnhof (Main Train Station): A large shopping mall in the city’s main train station. It features a variety of shops, including fashion, electronics, and more.
  • Grimmaische Strasse and Petersstrasse: These streets are part of Leipzig’s historic city center, lined with shops, boutiques, and cafes.

Best budget shopping in Leipzig

  • KarLi: Short for Karlißstraße, this trendy street in the Südvorstadt district is a popular destination for those seeking a more unique and eclectic shopping experience.

Best high-end shopping in Leipzig

  • Mädler Passage: An elegant shopping arcade located in the heart of Leipzig. It houses upscale shops, cafes, and restaurants, providing a stylish and sophisticated shopping experience.

Best sports shopping in Leipzig

  • Höfe am Brühl: This conveniently located modern shopping mall has a variety of shops, restaurants, and entertainment options. It also features several sports shopping stores, like Intersport Voswinkel, SportScheck, and Runners Point for running enthusiasts.


Stadium: Arena AufSchalke (VELTINS-Arena)

Matches Hosted:

  • 3 Group Stage matches
  • 1 Round-of-16 match

While you won’t go to this Euro 2024 host city for the shopping, there are adequate shopping options in Gelsenkirchen, an awesome football city with an industrial past and a green future.

Best shopping places in Gelsenkirchen

  • Bahnhofstrasse: This main street provides a central area for some retail therapy and leisurely strolls.
  • Limbecker Platz (in nearby Essen): A short drive from Gelsenkirchen, this large shopping mall offers plenty of shops, boutiques, and department stores

Sports shopping in Gelsenkirchen

  • Schalke 04 Fan-Shop: Located at the stadium, get team merchandise, jerseys, scarves, and other sports-related items.

Enjoy Euro 2024 with shopping

While one could argue that traveling to other countries is not about running around with shopping bags, we all know it`s just part of the fun. Combining it with good local food, sightseeing, and in our case – world-class football – will ensure you`ll have the perfect traveling adventure.We are confident that knowing in advance all the shopping possibilities available in the Euro 2024 host cities will help you save time and money and make your trip even more enjoyable. Good luck!